Digital plays are large role in our brand experiences. We are continuing to develop and deliver new touch points and forms of communication that are more targeted than ever. Digital is an ecosystem; a living, breathing system of messages and creative that continues to evolve — some efforts gain traction while others lack predicted effectiveness. The beauty in digital is the ability to pivot. We can alter channels or swap out creative depending on what works. A holistic strategy investigates all touch points and fills the gaps to deliver a delightful, end-to-end customer experience. After all, you don't have a second chance at a first impression! Let me know if you'd like to know more.