I believe an “identity” is a visual translation of an organization's personality and the characteristics that define them. Successful identities balance the usage of multiple visual devices to communicate an overall representation of a brand. A logo or wordmark is sometimes considered the most important element in the system but to me, it's just the most consistent and recognizable. Here are a few I've done in the past that are part of larger brand expression efforts. Let me know if you'd like to hear more about my point of view.